Psychologists with different professional goals should tailor their content accordingly.
"Your LinkedIn profile may look very different if you’re seeking employment, searching for research collaborators or hiring a research assistant," he says. Do you aim to attract recruiters, employers, research collaborators or potential new clients? Start by considering the people you want to reach, and write with that group in mind, says Daniel Wendler, a psychology doctoral student at George Fox University and founder of
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So, how can psychologists best use LinkedIn to showcase their strengths and expand their professional networks and client lists? Here’s advice from consultants and online marketing experts on how to get noticed on LinkedIn. "That’s what will separate you from your competition." "Use the platform as an additional marketing tool that tells your story beyond what’s on your resume," says Marshall Brown, career coach and CEO of Marshall Brown & Associates. Research by psychologists shows that profiles that are longer, have more connections and include a photo are favored by employers ( Personnel Psychology, 2018). Optimizing your profile is more important than ever.
"Don’t underestimate the importance of this tool." "If you’re not on LinkedIn, you are invisible to recruiters," says Laura Viehmyer, who has more than 35 years of experience as a human resources executive and now runs Viehmyer Consulting Group, a private résumé and career counseling practice. Last year, 77% of recruiters used the website to find job candidates, according to a Jobvite survey of 805 recruiters nationwide. With nearly 600 million users in 200 countries, LinkedIn has become the world’s most widely used resource for professional networking.
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